Challenge
Since 1995, Events Plus Inc. (EPI) has excelled in beverage management for events of all sizes, from intimate weddings to large festivals. However, their brand and digital presence had become outdated, no longer resonating with their diverse clientele. The goal was to craft a refreshed brand and website that honored EPI’s legacy while appealing to their wide range of clients.
My Role
I led a strategic discovery session with the general manager to clarify EPI’s target audience and their needs, identify key areas to enhance on their website, and establish their brand attributes & personality that would stand out in a competitive market. From our insights, I developed two visual moodboards—landing on a classy, modern direction that conveyed elegance without being overly flashy. This was well-suited for their versatile event settings, as well as their website design.
Results
Their new brand ensures universal appeal with existing clients and scalability with future clients, while the streamlined one-page website effectively communicates their services and story. This design approach has led to improved engagement metrics across their target audience.
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Increased Client Engagement
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Improved Onboarding Process
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Improved Brand Consistency
Before
Dated, inconsistent brand & web presence.
After
Clean, modern brand for scalable growth.
Here's what the client thought about the final outcome.
As EPI’s brand was aging like a fine wine, it was in dire need of a refresh. Your team stepped in and truly captured our spirit, giving us a brand makeover that speaks volumes. The new brand with a refined color scheme and classy vibe has elevated our presence in the events game. We're thrilled with the transformation, and confident in standing out at every event we cater to. Big cheers to your team for nailing it!
