Challenge

Luxury Yacht Charters is a luxury yacht charter brokerage that has provided charter vacations for customers in a variety of worldwide locations since 2000. They were in need of a redesigned website as exceptional as their vacations. Despite strong SEO, their site was cluttered and difficult to navigate, leaving users overwhelmed. The goal with the redesign was to simplify access to charter information and showcase the bespoke luxury experience they provide.

My Role

Through a Discovery Session, I identified key improvements to enhance the user experience. We streamlined browsing for yacht availability, redesigned individual yacht pages to highlight essential booking details and amenities, and created a section to explore destinations in depth. The new design introduced a sleek, modern aesthetic that matched their luxury brand messaging and elevated customer confidence.

Results

The updated site combines elegance and functionality—making it easier for users to navigate yachts, amenities, and destinations. With the improved structure and design, it now captivates luxury travelers while reinforcing Luxury Yacht Charters’ commitment to excellence and customer connection.